Tata Motors announced its latest creation ‘TATA ARIA’ on Monday in Mumbai. ‘Tata Aria’ is a first Indian origin four wheeler. Aria is a car which is a multi-utility vehicle with a sport car too.
Tata Aria offers international and classy features in safety and comfort and also comes with optional 4X4 equipped Torque-on-Demand system.
This vehicle is launched with three different sophisticated models where all the three have 4X4 feature. The three levels are Aria Pride, which is the top most model, followed by Aria Prestige which is further followed by Aria Pleasure.
Tata Aria will be available in 8 different colors options. This vehicle will be delivered through 69 dealerships from 25 different cities initially.
Tata Aria is priced aggressively on a higher scale, when compared with other available options in SUV’s and MUV’s. All other cars compared to Aria are imported from the foreign nations.
Tata Aria will be made at the companies Pune plant This car offers three-rows of flexible theatre-style seating, with leather upholstery. It is the first in its segment with an in-dash GPS-based navigation system that maps 400 cities. This car will compete Honda CRV, Chevrolet Captiva, Audi Q9 and Mitsubishi Outlander all priced above Rs. 17 lakhs.
Tata Aria Pleasure is priced at about 13.18 lakhs (ex showroom-Mumbai) and Rs 12.86 (ex showroom-Chennai). The next level model which is Prestige with its beautiful upholstery is priced at Rs 14.44 lakh (ex showroom-Mumbai) and about 14.45 lakh (ex showroom-Chennai). The Aria’s top most model which is Pride is priced at Rs. 15.85 lakh (ex showroom-Mumbai) and about Rs. 15.45 lakh (ex showroom-Chennai).